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The Year In Polls: How readers responded to 12 major events in 2018

2018 has been a whirlwind year in the news. With Brexit, Trump, Russia, North Korea, the World Cup, and countless other events making headlines, it wouldn’t be surprising if you forgot half of the...

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More subscriptions and boosting reader revenue: What’s The Guardian’s secret?

More subscriptions and boosting reader revenue: What’s The Guardian’s secret? Opinary co-founder Pia Frey recently spoke on her podcast with Lee Glendinning, Executive Editor at The Guardian, about...

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Why the NYT is counting on article recommendations to win even more subscribers

Why the NYT is counting on article recommendations to win even more subscribers The New York Times is the biggest subscription-driven publisher in the world, and when Opinary’s co-founder and host of...

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Local news is dead. Long live local news.

LOCAL NEWS IS DEAD. LONG LIVE LOCAL NEWS.How local news outlets in Germany are adapting to an ever-changing market & digitalization Journalism is going through a period of transformation. Ad...

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Could Opinary have predicted the success of the Green Party in Germany?

EU ELECTIONS 2019Could Opinary have predicted the success of the Green Party in Germany? Could Opinary have predicted the success of the Green Party in Germany? Centrist parties in Germany are taking...

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Burst your filter bubble – why journalists need to foster differing viewpoints

BURST YOUR FILTER BUBBLEWhy publishers need to foster differing viewpoints to keep users engaged How to pop your website’s filter bubble There are many words that have made their way into the...

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Changes in media consumption: Implications for digital advertising

YOU CAN GET IT IF YOU REALLY WANTHow digital advertisers are thriving in the face of new and changing media landscapes How advertisers can win in the digital media landscape The rise of digital media...

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Why modern newsrooms need more diversity

DIVERSITY IS KEYWhy modern newsrooms need more diversity and how they can achieve it Newsroom diversity should be a priority The publishing industry has faced several pitfalls in its fight for a seat...

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What readers have to say about the Labour Party ahead of the 2019 conference

LABOUR PARTY CONFERENCE 2019What readers are saying about Labour’s performance & policies over the last year What readers have to say about the Labour Party After a turbulent year in British...

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What readers have to say about the Conservative Party

CONSERVATIVE PARTY CONFERENCE 2019What readers are saying about the Conservative government’s performance & policies over the last year What readers have to say about the Conservative Party As...

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The Year in Polls: How readers responded to 12 major events in 2019

As 2019 comes to a fitful close, we at Opinary find ourselves reflecting on this past year’s trials, tribulations, and (occasional) triumphs. As political turmoil dominates global news, some of us seek...

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Audience Development Managers Should No Longer Be an Exotic Species

AUDIENCE DEVELOPMENT MANAGERS SHOULD NO LONGER BE AN EXOTIC SPECIES Maybe there are better ways to move towards a bright future. Image: Goalcast Audience development teams are the new future of...

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How to reduce churn and retain your loyal subscribers

LET’S TALK ABOUT CHURNKey tactics for retaining subscribed users How to reduce churn and retain your loyal subscribers So, you’ve set up your paywall. You encouraged some of your users to cough up for...

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Micropayments for publishers – a sustainable source of revenue, or another...

MICROPAYMENTSWhat are they good for? Micropayments – a sustainable source of revenue, or another unicorn? Micropayments – single, one-time costs for viewing single articles – have been lauded by many...

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How to create the perfect landing page

CLEARED FOR LANDINGTop tips for getting the most out of your landing pages How to optimize your landing pages to convert your users At Opinary, conversion is what we do. Through years of engaging...

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Radical change in a time of flux

On change and staying true to yourself Can you radically change as a company? Perhaps, as long as you stay true to your DNA.  From entrepreneurs who buy a stumbling newspaper to leaders disrupting...

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How to keep audiences informed in times of crisis

Keeping your audiences properly informed in a health crisis is no mean feat, so we've looked at the best coverage so far to get you inspired. The post How to keep audiences informed in times of crisis...

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„Es zählt zum öffentlich-rechtlichen Auftrag, alle Altersgruppen zu erreichen”

Tagesschau auf TikTok „Es zählt zum öffentlich-rechtlichen Auftrag, alle Altersgruppen zu erreichen” Seit einigen Monaten ist die Tagesschau als Pionier unter den traditionellen deutschsprachigen...

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Swantje Dake & Anita Zielina: Wie wichtig sind MentorInnen für die Karriere?

Swantje Dake & Anita Zielina: Wie wichtig sind MentorInnen für die Karriere? Welchen Stellenwert MentorInnen haben, können Swantje Dake und Anita Zielina aus eigener Erfahrung bewerten....

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Ulrike Simon: Was macht guten Medienjournalismus aus?

Ulrike Simon: Was macht guten Medienjournalismus aus? Ulrike Simonist eine Kennerin der Medienlandschaft. Im OMR-Media-Podcast mit Pia Frey hat sie darüber gesprochen, was guten Medienjournalismus...

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